In the coming years, the high-tech market and its related services are set to continue their rapid growth. Many experts believe that blockchain, artificial intelligence, and cryptocurrencies will be the key drivers influencing the entire global economy. The financial industry is undergoing a transformation: traditional banks are implementing blockchain platforms for more transparent transactions, governments are beginning to develop national digital currencies, and companies are increasingly integrating neural networks into their products.
At the same time, beyond these high-profile sectors, investors should also pay attention to more “down-to-earth” domains that address real, everyday demands. In 2025, there is expected to be sustained interest in businesses offering simple, user-friendly solutions to day-to-day challenges — whether that’s housekeeping services, online education, or personal development programs.
Dmitrii Khasanov, investor and founder of the Arrow Star investment fund, explains what trends will make waves in the investment world this year.
“Many new entrepreneurs believe that the best strategy is to invent something radically innovative and unconventional. There is some truth to this: the more striking the idea, the easier it is to stand out. Yet this approach can create a problem — if a product or service doesn’t align with familiar market standards, people often need extra time to understand why they need it,” says Dmitrii Khasanov.
He continues, “As a result, a large marketing budget may be required, and it could be a long road to the first sale. It’s generally more effective to build on existing demand. If consumers are already looking for a certain product or service, it’s easier to offer them something that aligns with their existing expectations.”
In this case, blockchain and crypto obviously continue to top the list of trends because demand for digital financial tools is on the rise. Investors are hungry for cryptocurrencies as a way to diversify their portfolios. Successful projects on blockchain offer transparent, secure methods for conducting transactions — something that’s relevant across multiple sectors, from logistics to healthcare. On the other hand, the sector of virtual currencies is prone to high volatility, and its risks deter some market participants. Nevertheless, there is a growing trend toward stricter regulation, which might enhance confidence in crypto projects.
Artificial intelligence is, as anticipated, permeating every field, from basic big-data analysis to advanced scientific research. The successes of machine learning and generative neural networks long ago extended beyond niche applications such as image recognition or financial forecasting. Large corporations and governments see AI as a path to improved services and greater process efficiency, whether in transportation logistics or healthcare. This means that startups offering innovative AI-driven solutions will draw the attention of major funds. Investing in AI projects is effectively a long-term bet, since a growing number of use cases have already demonstrated their competitive edge.
Beyond global tech trends, 2025 is also expected to see steady, or even intensified, demand for services that simplify everyday life. These include cleaning services, not just for homes but also for car detailing. As people devote more time to work and digital communication, they have less time for maintaining a clean home or caring for a vehicle. Consequently, the market for cleaning services continues to show steady growth. It’s becoming common practice, especially among younger generations who value convenience, to outsource routine tasks to specialists.
According to Dmitrii Khasanov, another segment with huge potential is educational courses. The COVID-19 pandemic proved that online formats can effectively replace traditional universities and in-person classes. Yes, distance learning has its drawbacks, but for many, it is more convenient and efficient: there’s no commuting, coursework can be accessed anytime, and the range of programs is very broad. Currently, demand for online courses continues to grow, and supply is sometimes struggling to keep pace. Apart from technical areas (programming, analytics, design), many learners seek more practical or “hands-on” skills, from manicure and hairdressing to cooking lessons.
Interest in self-improvement products also remains strong. Personal trainings, psychological consultations, acting and public speaking courses, fitness programs, and meditation techniques have all become increasingly popular. This is due to people recognizing that developing soft skills and maintaining emotional balance directly affect both quality of life and career success. Language learning has also evolved to a new level: many educators have moved online and now offer interactive programs with native speakers, attracting a wide audience. Investing in such projects appears promising because they serve a large market with a constant need for new formats.
Finally, IT startups continue to command investors’ attention. Digital products are easier to scale than physical ones — the same platform or app can be sold to an unlimited number of users, often on a global scale. Notable favorites include services that help people save, such as discount or coupon aggregators. Meanwhile, cybersecurity remains a crucial concern: the more people and businesses move online, the stronger the need to protect data.
Overall, the 2025 investment landscape will be shaped by multiple major directions. On one hand, the world will remain fascinated by blockchain, AI, and crypto. On the other hand, “simple” services that make life easier promise stable demand and require less effort to convince users of their worth. For entrepreneurs and investors, the challenge lies in effectively combining big ideas with tangible needs that already exist in society. After all, if there’s an opportunity in a field people are actively interested in right now, why not seize it and offer a product that meets their expectations?
