Interested in getting into crypto this year but not sure where to start? We’ve got you covered. As crypto continues to evolve into a mainstream asset class, more retail investors are looking for secure, easy-to-use platforms to buy, sell, and custody their crypto assets. But with so many options out there, choosing the right one can be overwhelming.

We’ve broken down the top crypto companies of 2025 based on what matters most. Security, asset availability, custody solutions, fees, and customer service.

Here are the top crypto companies of 2025 to consider, and which one stands out above the rest.

iTrustCapital – Best All-Around for Investors

iTrustCapital takes the top spot in 2025 for being the most well-rounded and investor-focused crypto platform on the market. The company’s Premium Custody Account (PCA) provides clients with 24/7 access to buy, sell, and custody dozens of digital assets. Unlike traditional crypto exchanges, where crypto can be moved to external wallets by users or exploited through unauthorized access, PCA operates within a closed-loop system. With iTrustCapital’s closed-loop system, crypto assets are stored within a fully secure, audited, and regularly stress-tested institutional environment using Cold Storage, Multi-Party Computation (MPC), and Hardware Security Module (HSM). By design, crypto withdrawals from PCA accounts to external wallets are not permitted; only USD can be withdrawn to a customer’s bank account. This helps mitigate the leading cause of asset loss and fraud from bad actors.

It’s easy to get started, and they have an easy-to-use app for clients available on mobile (iOS & Android) and desktop.

Why iTrustCapital Stands Out:

  • Closed-Loop System – With no external wallet connections, it helps mitigate the risk of funds being drained from a compromised account.
  • Institutional-Grade Custody – Crypto assets are stored in a fully secure, audited, and regularly stress-tested institutional environment using Cold Storage, MPC, and HSM.
  • U.S.-Based Live Customer Support – Clients can get help from award-winning customer service representatives from the U.S., not A.I chatbots or an offshore team. 
  • Low Fees – 1% transaction fee for buys and sells

Coinbase

Coinbase remains one of the most accessible crypto companies for everyday investors. With its interface and intuitive design, it’s built for those looking to make their first crypto purchase with confidence.

The platform offers a wide variety of digital assets and integrates helpful educational resources that guide users through key crypto concepts. Coinbase also supports quick USD funding options through bank transfers or debit cards, making it easy to start buying and selling.

For users looking to go deeper, Coinbase Advanced provides more robust features while maintaining the same user-friendly experience.

Why Coinbase Stands Out:

  • Beginner-Friendly Interface – Designed to help new users navigate crypto with ease.
  • USD On-Ramp – Easily fund your account and start buying crypto.
  • Broad Asset Availability – Access to a wide selection of major and emerging tokens.
  • U.S.-Based Platform – Operates primarily in the U.S.

Binance

Binance continues to be a top company for active crypto investors. With a broad range of supported cryptocurrencies and advanced tools for buying/selling, it’s designed for users who want a more hands-on approach to managing their crypto portfolio.

The platform offers features like spot transactions, futures, customizable charting tools, and multiple order types. It also provides deep market liquidity, which appeals to those who are actively buying/selling on a regular basis.

In the U.S., Binance operates through Binance.US, offering a streamlined version of its global platform tailored to American standards.

Why Binance Stands Out:

  • Advanced Features – Built-in tools for active and experienced users.
  • Large Asset Selection – Access to a wide variety of digital currencies.
  • Mobile and Web Access – Buy and sell on the go or from a desktop interface.
  • Active User Focus – Designed for those who want more control and flexibility

Kraken

Kraken has built a strong reputation as one of the most secure and trusted crypto companies in the industry.

The platform supports a wide range of cryptocurrencies, along with features like staking and futures for more advanced users. Kraken also emphasizes user-level security with customizable account controls and verification processes.

With a long track record and a focus on security, Kraken continues to be a reliable company for both new and experienced investors.

Why Kraken Stands Out:

  • Strong Security Reputation – Known for its commitment to securing user assets.
  • Long-Term Stability – One of the longest-operating crypto platforms.
  • Wide Range of Assets – Supports a diverse list of cryptocurrencies.
  • Advanced Features – Offers sophisticated features for buying and selling

Gemini

Gemini is a U.S.-based crypto platform known for its emphasis on secure asset custody. Founded in 2014, Gemini was built for investors who want a high level of compliance and peace of mind.

The platform offers a clean user experience and supports a range of cryptocurrencies, along with features like recurring buys and interest-earning opportunities. Gemini also provides institutional-grade custody solutions, making it a choice for users who prioritize asset security.

Why Gemini Stands Out:

  • U.S. Platform – Operates under strict New York financial oversight.
  • Secure Custody – Offers institutional-level asset security and controls.
  • User-Friendly Experience – Clean interface across mobile and desktop.
  • Compliance-Focused – Built around responsible operations.

Going with the Right Crypto Company in 2025

As crypto becomes more mainstream, the platforms that support retail investors are evolving to meet new demands. They are offering more control, better custody, and simpler ways to access the asset class.

Each of the companies on this list brings something valuable to the table, whether it’s intuitive design, advanced transaction features, or peace of mind. But when it comes to all-around value, secure custody, and an easy-to-use platform, iTrustCapital stands out as the top choice in 2025.

With the ability to buy and sell crypto 24/7 inside a Premium Custody Account with its secure closed-loop system, iTrustCapital offers a new standard for how everyday investors can safely buy, sell, and custody digital assets.

Click here to learn more about iTrustCapital today.

iTrustCapital is a fintech software platform for alternative assets. iTrustCapital is not an exchange, funding portal, custodian, trust company, licensed broker, dealer, broker-dealer, investment advisor, investment manager, or adviser in the United States or elsewhere. This is for informational purposes only and is not intended to constitute investment advice.

This industry announcement article is for informational and educational purposes only and does not constitute financial or investment advice.