In the competitive landscape of online gaming, few companies have made as significant an impact in such a short time as SPRIBE. Founded in 2018, this iGaming software developer has rapidly ascended to become a dominant force in the industry, powered by strategic vision and technological innovation. At the center of this remarkable story stands David Natroshvili, a forward-thinking entrepreneur whose journey from a small office in Tbilisi, Georgia, to global gaming prominence offers valuable insights into successful industry disruption.

The Entrepreneurial Mind Behind Gaming’s Next Generation

Before establishing himself in the gaming world, David Natroshvili had already accumulated substantial experience across diverse sectors. With an MBA from Kutztown University of Pennsylvania and 25 years of entrepreneurial background, Natroshvili brought a multifaceted perspective to gaming innovation. His professional path included significant roles in the Georgian government and at a U.S.-based Fortune 500 company, providing him with unique insights into market dynamics and consumer engagement.

“I felt that traditional gaming had become stale,” Natroshvili has noted. “Players, especially younger ones, were looking for something more interactive and engaging than the standard offerings.”

This observation became the catalyst for SPRIBE’s founding philosophy — to create gaming experiences built around social interaction and skill rather than merely chance. The company’s approach represented a departure from conventional iGaming formulas, focusing instead on developing products that would bridge traditional gaming experiences with the interactive nature of modern mobile entertainment.

Aviator: The Game That Changed Everything

SPRIBE’s breakthrough came in 2019 with the launch of Aviator, a multiplayer game that has since transformed the company’s trajectory. The concept behind Aviator exemplifies elegant simplicity: players watch a virtual plane ascend alongside a multiplier that increases as it climbs higher. The challenge lies in deciding when to cash out — wait too long, and the plane disappears, taking your stake with it; withdraw too early, and you miss potential higher returns.

What distinguished Aviator from competitors was not merely its mechanics but the social dimensions that Natroshvili insisted on incorporating. Players can observe others’ wins and losses, communicate through chat functions, and experience a genuine sense of community often absent in traditional online gaming.

“The multiplayer experience adds to the tension of the game,” Natroshvili explained. “Being able to see how you’re performing in comparison to other players, in real time, was a simple but highly engaging twist.”

This approach has resonated with players worldwide. By December 2024, Aviator had achieved remarkable milestones, with players wagering more than $14 billion globally in that month alone. The game now boasts over 42 million monthly active users across more than 60 countries.

Strategic Expansion Through Global Partnerships

In January 2025, the company founder announced multi-year sponsorship agreements with UFC and WWE, marking a significant advancement in SPRIBE’s global marketing strategy. Under these partnerships, Aviator branding will appear prominently on the Octagon canvas at every UFC event worldwide and at select WWE marquee events.

“The relationships we have forged with UFC and WWE are meaningful building blocks in our roadmap to global expansion and market penetration,” Natroshvili stated. “We look forward to building on this momentum to deliver maximum upside for our key stakeholders.”

Nicholas Smith, Vice President of Global Partnerships for TKO, highlighted the natural alignment between the brands: “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences.”

These collaborations provide SPRIBE with access to UFC and WWE’s combined global reach spanning 170 countries, offering unprecedented opportunities for brand visibility and customer acquisition. The partnerships include logo placements, exclusive social media activations, and premium hospitality access, with potential for future cross-promotions and content integrations.

Leadership Philosophy Driving Innovation

The gaming entrepreneur’s leadership approach has been instrumental in SPRIBE’s rapid growth. His management philosophy centers on three core principles: innovation, adaptability, and strategic execution.

“In this industry, standing still means falling behind,” he observed. “I believe in empowering our team to push boundaries and take calculated risks. But innovation alone isn’t enough — you need to execute with precision.”

This philosophy extends to the company’s approach to game development. While many competitors focus primarily on meeting operator requests, David Natroshvili has maintained a consistent player-first mentality.

“We design for players first and foremost,” he emphasized. “When players love a game, operators benefit naturally. It’s about finding that perfect balance where everyone wins.”

This player-centric approach initially faced resistance from industry operators accustomed to established formats. However, Natroshvili’s persistence in demonstrating Aviator’s engagement potential through data and trial opportunities eventually convinced early adopters, whose impressive results sparked industry-wide interest.

Global Expansion and Regional Impact

Since its founding, the gaming innovator’s company has expanded rapidly. Today, SPRIBE maintains offices across multiple locations, including Kyiv, Tallinn, Warsaw, Tbilisi, and the Isle of Man, with a talented team of over 270 professionals driving continued innovation.

The company’s impact has been particularly pronounced in specific regions:

  • In Asia Pacific, SPRIBE achieved a 629.67% year-over-year increase in Monthly Active Users in 2024, with the region accounting for 18.70% of Aviator’s new player inflow globally.
  • India emerged as the top-performing growth market for SPRIBE in 2024, with unprecedented surges in player acquisition and engagement.
  • Africa represented 19.81% of new player inflow for Aviator, with an impressive 53.93% year-over-year growth in Monthly Active Users.
  • In the UK, Aviator has become a favorite among British players seeking a blend of strategy and excitement, supported by SPRIBE’s operating license from the UK Gambling Commission.

Looking Toward Future Horizons

As SPRIBE continues its growth trajectory, the company is investing significantly in research and development, exploring emerging technologies such as AI and blockchain to further enhance gaming experiences.

For David Natroshvili, success extends beyond metrics like growth and revenue. “Transformation isn’t just about having a good idea—it’s about execution and persistence,” he stated. “What drives me is knowing that we’re creating something that genuinely changes how people experience gaming.”

With its strong foundation in innovation and strategic partnerships, SPRIBE appears well-positioned to continue its disruptive influence on the iGaming landscape. The company’s commitment to creating engaging, socially connected experiences has established it as a trailblazer in an industry constantly seeking the next breakthrough.

As David Natroshvili leads SPRIBE into this next chapter, his vision of transforming how people interact with gaming continues to shape not just a company but an entire industry’s evolution.