October 20 — As artificial intelligence reshapes the economics of digital growth, brands across sectors, from fintech to crypto, are looking for smarter ways to convert data into measurable returns. Revmatics, founded by Ricky Ray Butler, has launched a data-driven AI platform that helps businesses analyze audience behavior, optimize messaging, and scale conversions with precision.

The platform’s goal is to transform how digital-first and emerging brands approach customer acquisition in an era defined by data, automation, and increasingly competitive online markets.

Converting prospects into paying customers is what every business needs to do to succeed. But while most are able to convert some leads, far fewer can scale that success into meaningful, sustained growth.

Without a proven, scalable system, companies often face dramatically high customer acquisition costs — sometimes exceeding the lifetime value of their customers, making long-term growth unsustainable.

As Ricky Ray Butler, founder and CEO of Revmatics.ai, explains, when businesses use data and artificial intelligence to their full potential, they can dramatically scale conversions and profitability.

Turning Data Into Revenue

“Our system is all about turning data into revenue,” Butler says.

“We live in a time when brands have more data than ever, but on average, 80% of that data goes to waste. Most of your brand’s data sits completely unused, which means that the potential insights you could gain to improve your conversions also go to waste. Without quality data — and a way to interpret it — you risk running unoptimized campaigns that don’t appeal to your target audience and ultimately waste your money.”

Butler’s comments reflect a repeated finding over the years, especially among small to medium-sized businesses. A 2023 survey from Amazon Web Services found that over half of SMBs didn’t have sufficient knowledge or experience to use data for growth initiatives, in large part because 53% didn’t even understand what insights they could get from their data in the first place.

Butler and Revmatics seek to make it easier to understand data-driven insights. “Our system is designed to be very simple and user-friendly. During onboarding, you sync your sales history and data from the ad platforms you use, which allows us to analyze messaging, branding and audience signals, as well as align them with our proprietary data sets. With this as the foundation, our system is able to help brands develop a strategy and quickly implement that strategy to drive  growth.”

Combining Data and AI for Smarter Marketing

The most immediately apparent use case for Revmatics is in leveraging those data-driven insights to develop a marketing strategy better tailored to a brand’s target audience. 

Among its capabilities, Revmatics uses brand data to create and generate audience personas and communities based on interests, needs, and other factors. As Butler notes, this includes communities and personas that may align with a brand, but haven’t yet discovered it.

“Our system generates detailed persona and community overviews that go beyond basic demographics, giving you a better idea of the needs, concerns, and motivations that influence their buying decisions. It also deciphers the best platforms to invest in to meet people where they spend their time,” he explains.

“The tool also gives you a general estimate of the size of these communities on different online platforms, how closely aligned they are to your brand and even the top creators for that particular niche. It’s a powerful way for you to both better understand your existing community and find new ones.”

With this data, Revmatics also helps brands with the messaging portion of scaling conversions. The platform generates creator briefs with clear, detailed guidelines for those content creators who best align with a brand’s communities.

These briefs cover the campaign story, brand assets, desired deliverables, and more. The tool can even build targeted landing pages for specific products or services in just a few minutes, optimized and structured based on data insights.

According to Statista, AI-powered personalization is currently viewed as the most important trend in advertising. With tools like Revmatics, brands can ensure that their personalization efforts are targeted in an effective way that actually drives conversions.

Continuing to Collect and Use Data

While the initial insights and resources derived from a brand’s data are powerful in and of themselves, Butler also notes the value in continuing to use AI in collecting and analyzing data from ongoing campaigns.

“Our system offers near real-time analytics that cover essential information you need to optimize your conversion campaigns, like spend and cost per click, the number of visitors and new visitors to your site, spend by channel and more. The better you can see and visualize these metrics, the easier it is to optimize your strategy based on what is delivering the best conversion rate. Focusing your budget on the activities, creators and ideal buyer personas that deliver the best growth is how you will scale effectively.”

This also includes a media planner that brands can use to track spending, revenue, return on ad spend, and other critical metrics for a variety of campaigns, including paid social, paid search, video, and display ads. As with the other data-driven tools, clear visibility into the actual returns of these campaigns can help brands optimize their scaling efforts so they can grow faster and in a more cost-effective way.

Scaling Conversions

As Butler’s insights reveal, the right combination of data, artificial intelligence, and the physics of leveraging AI with media can have a dramatic impact on a company’s ability to scale conversions.

By using data and AI to better identify what is and isn’t working, understand audience personas and communities, and then develop campaigns that will best appeal to these groups, brands can put themselves on track for lowering their cost per acquisition while simultaneously enabling themselves to attract more customers than ever before.

This industry announcement article is for informational and educational purposes only and does not constitute financial or investment advice.