Papaya, once known as Papaya Gaming, has always designed its biggest moments with one ear to the ground, listening closely to what its players say they love, the rewards they dream about, and the brands they’re curious to connect with. Beauty Madness, launching September 18 in partnership with the beloved French beauty house Yves Rocher, is a direct reflection of that conversation: a Papaya Weekend Madness event built not just for the thrill of competition, but for the joy of prizes that feel personal.
Prizes That Speak the Players’ Language
The $50,000 prize pool is impressive, but the way the prizes were chosen tells an even bigger story. A $10,000 grand prize rewards skill and dedication. A five-day Paris getaway, complete with hotel, answers the dreams of players longing for a “someday” experience. Thousands of Yves Rocher beauty sets give winners something tangible to enjoy, share, and show off. Even smaller rewards, in-game boosts, bonus cash, and exclusive discount coupons for Yves Rocher USA website to be distributed for every paying daily active user in the U.S. during the event, reflect the power of play in everyday wins. Each prize was selected with care, based on what Papaya’s players have shared they value most: experiences that matter, rewards they can connect with, and surprises that make every moment memorable.
Moments That Belong to the Community
When a player wins, the joy of the moment is amplified: leaderboards lighting up in real time, animations bursting on-screen, prize announcements cascading through the app. Papaya’s LiveOps technology turns every win into a shared celebration, and when the first 1,000 winners unbox their Yves Rocher prizes, the feed will fill with a chorus of photos, videos, and reactions. For many, the thrill will come not just from winning, but from being seen and cheered on by a community that knows the feeling.
A Step Toward What’s Next
Beauty Madness is a festive collaboration for Papaya, while already listening for what future partnerships might resonate; travel, fashion, tech, and lifestyle – all shaped by the tastes of the gamers who make up its community. As the Papaya Weekend Madness series grows, so does the opportunity for players to influence where it goes next.
September 18 marks the first round in the U.S., with full details in the app. Awaiting you is $50,000 in prizes and a ticket to Paris, as well as a glimpse at a future where every event carries the fingerprints of the people who play it.
This industry announcement article is for informational and educational purposes only and does not constitute financial or investment advice.
