Anastasiia Malkina is an expert in event organization and brand promotion in the digital environment. Having started her career as an event manager, she studied global trends, which deepened her understanding of promotion in the entertainment industry. Her experience in professional sports developed her analytical and strategic thinking.
These versatile skills have helped her excel in event management, especially in blockchain and Web3. She has organized major conferences and networking platforms, turning large-scale events into hubs of growth and innovation for the industry.
Beginning of Career: First Steps in Event Organization
Anastasiia Malkina’s career in event management stemmed from talent. Starting as an event manager for VIP meetings and conferences, she gained skills in event planning, influencer collaboration, and logistics. She organized private and social events and honed audience management, team coordination, and strategic planning.
In her 20s, she built a professional network by hosting exclusive events, refining her ability to structure interactions and form valuable connections. Recognizing her passion, she deepened her expertise and expanded her influence.
Her talent for creating gated communities and effective networks fueled her career growth. As her reputation grew, she transitioned from local events to large-scale projects, blending creativity with meticulous planning. She soon managed major conferences, engaging industry leaders and global brands.
She cemented her position as a top specialist in the premium event sector through continuous growth and adaptability.
Formation of Professional Competencies
Anastasiia Malkina’s diverse background has given her the necessary skills to succeed in this field. Her athletic background in rhythmic gymnastics gave her discipline, resilience, and the ability to work under pressure. In contrast, her legal education gave her a solid foundation in regulatory affairs, contract management, and strategic planning. In addition, her experience in event management has helped her develop a structured approach to coordinating activities and adapting to market demands.
Aware of the importance of continuous learning, Anastasiia Malkina actively engaged in self-education: studying global best practices, analyzing industry trends, and testing different event formats. Immersing herself in the world of prestigious business events and elite networking events, she successfully integrated into the premium segment, established exclusive connections, and carved out her niche in the industry.
Joining Social Stars: Reaching a Professional Level
From 2014 to 2024, Anastasiia Malkina worked at Social Stars, a leading CIS personal brand development agency. She started her career as an event manager and soon became an event director. In addition to organizing large events and awards meetings, she has also developed and coordinated marketing campaigns and implemented analytics-driven development strategies. Her methods have helped reduce advertising costs and increase the effectiveness of influencer outreach.
Social Stars’ creative director, Maxim Petrenchuk, recognized her contribution:
“Anastasiia Malkina spearheaded initiatives that redefined our approach to influencer marketing and digital advertising. She implemented methods to find bloggers with a diverse target audience, which allowed us to reduce costs and increase the effectiveness of campaigns. This enabled us to optimize advertising budgets by almost 250%, a feat unmatched in our industry.”
Working at the agency required coordinating multi-component projects, interacting with bloggers, and adapting strategies to the rapidly changing digital environment. The experience gained at Social Stars was an essential stage in Anastasiia Malkina’s career development.
Expanding Horizons: Going International in Event Organization
After her experience as an event director in the influencer marketing field, Anastasiia Malkina took the next step by joining Rocketech, a software development and IT consulting company. Here, she began organizing technology events and conferences for developers, which allowed her to delve into specialized industries, including IT and blockchain.
Anastasiia Malkina’s experience in event management in the field of digital marketing and interaction with opinion leaders helped her quickly adapt to the requirements of the tech industry and establish processes for coordinating international events. At Rocketech, she took on the role of a creative director of events, responsible for organizing large-scale conferences, coordinating speakers and sponsors, and managing event logistics.
Organizing tech events required precision and strategic planning, as the events attracted leading experts, investors, and entrepreneurs from the Web3 industry. Thanks to Anastasiia Malkina’s professional approach, the events were held at a high level, providing participants with effective networking and access to relevant information and the organizers with the opportunity to achieve their goals.
Rocketech Participation in TOKEN2049: Key Stage in Event Director’s Career
One of the most significant projects in Anastasiia Malkina’s professional life was her participation in TOKEN2049, one of the largest international conferences on Web3 and blockchain technologies. This event annually gathers leading industry experts, including company founders, investors, developers, and representatives of large technology corporations.
Rocketech’s participation in TOKEN2049 required detailed planning and coordination of many processes. The logistics of the event, held in Madinat Jumeirah, one of the largest and busiest convention centers in Dubai, were particularly complex. Anastasiia Malkina coordinated work with speakers and sponsors, as well as overseeing technical equipment and security measures to provide Rocketech with the opportunity to ideally attend the event.
Special attention was also paid to creating effective conditions for networking, including the organization of thematic meetings, panel discussions and informal events. Thanks to the well-coordinated work of the team, including Anastasiia Malkina, Rocketech’s presentation became one of the most memorable at the largest conference, which attracted a total of 40,000 participants.
Step Dubai: Connecting Technology and Blockchain Innovation
In February 2024, Anastasiia Malkina organized Rocketech’s participation in the Step Dubai conference, one of the largest technology festivals in the MENA region. The event focused on blockchain and fintech, discussing decentralized finance, digital assets, and Web3 initiatives. Anastasiia Malkina curated the program of speakers on these topics for her team, coordinating speakers and strategic partnerships between startups and investors.
She also worked on developing interactive zones, creating networking spaces, and discussing Web3 solutions. Her work helped Rocketech expand its influence at Step Dubai in the field of blockchain technology, strengthening its position as an innovative startup.
Conclusions and Recommendations for Aspiring Event Organizers
Flexibility, adaptability, and building professional relationships are essential for event organizer success. Networking is key to finding partners, sponsors, and speakers, and attention to detail helps avoid logistical errors.
Anastasiia Malkina advises aspiring organizers to study current technologies and trends as the event industry evolves. Working in this field requires responsibility, but it also offers opportunities for career growth and international projects.
The Future of Web3 Events and Conferences
Blockchain and Web3 events continue to evolve, becoming key platforms for sharing knowledge, finding partners, and presenting innovative solutions. The growing interest in decentralized technologies stimulates the emergence of new formats for interaction between developers, investors, and the business community. Modern conferences are already beyond traditional business meetings, becoming ecosystems where strategic partnerships are born and advanced technologies are introduced.
Anastasiia Malkina continues to develop international projects, viewing Web3 conferences as a promising niche that facilitates the integration of blockchain solutions into business processes. Her experience organizing technological events demonstrates that the event industry in this segment provides ample opportunities for professional growth. Participation in such events enables specialists to follow trends while actively contributing to developing decentralized technologies and adapting to the rapidly evolving digital environment.
