NEW YORK, NY — November 5, 2025 — Wysh, the insurtech reimagining financial protection for the digital era, today announced the industry’s first micro-life protection for stablecoin deposits — a breakthrough that extends built-in life insurance coverage to the world of digital currency.
This new solution expands Wysh’s flagship Life Benefit program — which automatically provides up to 10% of a customer’s deposit balance in life coverage — to stablecoin accounts, offering protection that’s as modern and frictionless as the money itself.
Now, customers holding digital assets can enjoy the same peace of mind as traditional depositors, without any added steps, forms, or fees.
“Stablecoins have solved for speed,” said Alex Matjanec, Co-Founder and CEO of Wysh. “We’re solving for trust. This is the first time digital money comes with built-in human protection — turning financial technology into something emotionally meaningful.”
How It Works
- A customer holds digital dollars (stablecoins) in an eligible account.
- Wysh automatically provides built-in life insurance coverage — typically up to 10% of the balance — at no cost to the user.
- If the account holder passes away, Wysh pays beneficiaries a benefit that delivers real-world protection for digital assets.
The coverage is available to users through partner banks, fintechs, and custodial platforms that hold or distribute stablecoin deposits.
Why It Matters
Financial institutions can now:
- Differentiate digital deposit offerings with a unique protective and emotional benefit
- Attract younger, wellness-focused customers who expect protection by design
- Reinforce confidence in stablecoin products by linking them to real-world insurance
A New Category of Embedded Protection
Wysh’s micro-life protection for stablecoin accounts marks the first time life insurance has been embedded directly into cryptocurrency-linked deposits.
It builds on Wysh’s award-winning work with traditional financial institutions, where its embedded coverage model is redefining financial wellness and inclusion.
About Wysh
Wysh is an insurtech carrier redefining financial protection for the embedded era. Through its Life Benefit program, Wysh partners with banks, credit unions, and fintechs to automatically include life coverage on customer deposits — helping institutions deepen relationships, build trust, and deliver protection where it’s needed most.
