By Jordan French

In an era when Artificial Intelligence can write novels, predict market trends, and simulate human speech with uncanny precision, one question still lingers: Why does so much of it still feel alien?

For Selene Jin, the founder and Chief Design Officer of Cosma AI (Braindance Corporation Inc.), the problem isn’t computational power. Rather, it’s empathy. It’s what she calls the “last-mile problem” of innovation. 

“Technology must learn our language,” Selene says. “Not the other way around.”

Making AI More Human

While the AI industry races to benchmark speed and performance, Selene views those metrics as table stakes. Her years designing user-first experiences for security-critical fintech and enterprise software taught her that raw power means little without impeccable human experience. This perspective fuels her focus on the final step: making intelligent systems meet us on human terms.

“People don’t want to feel like they’re working with a tool,” she explains. “They want it to feel like an extension of their mind.”

She fully believes that AI shouldn’t replace people, but rather act as a catalyst for human potential, amplifying our creativity and effectiveness.

“Design is about dialogue and not just decoration,” she insists.

From Philosophy to Product: A New UX for AI

Selene’s path into AI UX was forged in security-critical fintech and enterprise software. In those high-stakes environments, clunky workflows made usability non-negotiable. “Performance is necessary,” Jin says, “but adoption is decided at the interface.”

That lesson is now central to her critique of modern AI. Today’s generative tools force people to become “prompt engineers,” essentially learning to speak the machine’s language. Jin treats that as a fundamental design failure. Jin treats that as a design failure.

Cosma AI flips the dynamic with an interactive, prompt-less UX. The platform gives creators and studios the power to train their own AI models, completely removing the need for technical expertise. Instead of typing text, users collaborate with the AI through direct, intuitive actions to generate a consistent stream of production-ready assets, from characters to entire visual styles. This not only solves the critical industry problem of stylistic consistency but also removes the technical barrier of prompt engineering, making sophisticated AI accessible to all.

Designing for Empathy in the Future of Work

Now, Jin is expanding her focus beyond screens and surfaces. She’s exploring how AI can help us navigate the emotional landscapes of digital work: feedback, conflict, and collaboration. Her vision is as poetic as it is practical.

“We don’t just need smarter tools,” she says. “We need kinder ones.”

One of the things that excites her most about the future of AI UX is this shift from command-based to conversation-based systems. “It’s like teaching machines to speak poetry instead of code,” she says.

To her, the best AI interfaces anticipate needs, respond with nuance, and respect boundaries. This isn’t about making machines more human, but about creating systems that support humanity.

“Poor AI UX isn’t just frustrating,” she warns. “It’s dangerous. It leads to misalignment, bias, and decision-making errors. We have a responsibility to design AI that not only works, but works with people.”

Bridging the Last Mile

Selene’s concept of the ‘last-mile problem’ is central to her thinking. It’s the idea that many of the most powerful technologies never reach their full impact, not because they don’t work, but because they don’t connect with users.

“A lot of tech dies in the lab,” she explains. “Not because it’s broken, but because it overwhelms people, or doesn’t fit into their lives.”

In Selene’s world, UX is not an afterthought. It’s the crucible where innovation either succeeds or fails. Asked what advice she’d give to the next generation of designers entering the AI space, she replies: “Study psychology. Study ethics. Stay curious. Your job isn’t just to make things pretty. It’s to make things make sense.”

Drawing on international, cross-industry work across North America and Asia, Selene brings a multicultural perspective to her work. “Designing for diverse users starts with being one,” she says.

Her influence extends beyond her own company. Selene has advised startups, contributed to open-source design systems, and collaborated with researchers on AI alignment and explainability. Her talks, which blur the lines between systems theory and storytelling, have made her a rising voice in ethical AI design.

“Selene brings a rare synthesis of logic and empathy,” says one collaborator. “She can zoom out to the philosophical level, and then drill down to the Figma file.”

Selene continues to envision a world where AI isn’t just embedded in our tools but is in our conversations, our creativity, and our culture. She is now channeling a decade of product and UX leadership into her new venture, Braindance Corporation (dba Cosma AI). This is a Delaware-based C-Corporation.

Braindance is focused near-term on B2B SaaS for gaming and creative teams and is conducting private beta evaluations with select studios. The company has opened a public waitlist ahead of its early access release. An advisory circle spanning AI and gaming supports the effort.

Its flagship, Cosma AI, lets creators train their own models with no code, keeping characters, assets, and visual styles consistent across images and video.

Selene believes that intuitive user experience will define the future of AI, much as blockchain has defined transparency in finance, and anticipates a future where interfaces are fluid, invisible, and aligned with human emotion and thought.

“I want to live in a world where using technology feels like reading a great book,” she says. “Effortless, absorbing, and profoundly human.”

This industry announcement article is for informational and educational purposes only and does not constitute financial or investment advice.