By Spencer Hulse

From Toronto boardrooms to South Florida’s sunlit business scene, Jessica Zuckier has become an indispensable force behind marketing and lead generation strategies. Her campaigns don’t just generate buzz, they drive millions in revenue.

With over 25 years of experience spanning Canada and the U.S., Jessica has shaped brands across SaaS software solutions, media, and franchise landscapes. Today, she’s the Brand Digital Marketing Manager at a top-tier business coaching, sales, and real estate training company.  She’s also the incoming President of the American Marketing Association (AMA) South Florida Chapter, and a driving force behind the franchise Five Star Painting of Aventura & Hollywood Beach.

When asked what fuels her success, she says, “I follow the data, use informed judgment, and never forget there’s a real person behind every click.”

From Strategy to Spotlight

Jessica’s marketing roots trace back to 2000, and her career reads like a blueprint for modern leadership. In her current role, she created a strategic partnership program from scratch, integrating webinars, email marketing, and lead generation strategies to drive over $1 million in new revenue year-to-date.

“I wanted to build a partner ecosystem that wasn’t just transactional but transformative,” says Jessica. “We’re helping businesses grow while amplifying the company’s brand.”

Previously, she headed the Canadian marketing team at Cision/PR Newswire, overseeing a departmental overhaul that led to significant increases in revenue and transformative lead generation strategies during her tenure there. She managed bilingual campaigns, led Google Ads and email marketing initiatives, and turned community sponsorships into ROI-generating engines.

From Wolters Kluwer to Enghouse Interactive, Jessica has consistently delivered measurable impact. One standout achievement was aiding the team in growing subscription revenue by 113% and earning an internal Achievement Award at Wolters Kluwer.

Recognized Leadership

Industry recognition has followed. Jessica has judged the Hashtag Awards for Marketing News Canada, as well as the Annual Marketing Awards for the American Marketing Association South Florida Chapter, for the past two years. She has also been spotlighted by publications such as USA Today (“An Indispensable Force Behind Business Success”), New Times Magazine, where she discussed the changing face of marketing leadership and was a moderator for the “Fans at the Heart of Content Marketing Strategy” panel at SportBiz Miami.

Her deep ties with the American Marketing Association (AMA) are a testament to her commitment. As incoming Chapter President for the South Florida Chapter, she leads a board of 16 marketing professionals and orchestrates major events like the AMA Marketing Awards.

Her dedication hasn’t gone unnoticed. Previously, she was a Board Member of the Toronto AMA Chapter, served as VP of Marketing for the MarCom Team, and was appointed President-Elect until her move to Florida. She was also named Volunteer of the Month and helped the Toronto Chapter win multiple national awards across leadership, outreach, and communications.

Finally, she was also a mentor for the Career Accelerator Program at the Toronto AMA, where she mentored young marketing professionals. “Mentoring is one of the most rewarding parts of my work,” she says. “One of my mentees landed a dream job after we rebuilt his resume and confidence from the ground up.”

Building Brands to Lifting Communities

Outside the corporate world, Zuckier co-owns the Five Star Painting franchise in Aventura & Hollywood Beach with her husband. She aims to scale the revenue of the business to $1M+ in revenue in five years, create local jobs, and improve neighborhoods through expert-led property improvement.

“This is more than a business,” she says. “It’s a way to contribute to South Florida’s economy and aesthetic landscape. We want to empower both customers and contractors.”

Her impact has also extended into the influencer space. A few years ago, she built a successful digital community for mothers, named “Fab Fierce Mom,” and ran inspirational campaigns, such as “31 Women in 31 Days,” celebrating trailblazing women across the globe.

Jessica sees U.S. marketing on the brink of a paradigm shift: “AI, hyper-personalization, influencer economies—these aren’t trends, they’re tectonic shifts,” she says. “But if you lose the human side of marketing, the data won’t matter.” That human-first approach remains critical, even as emerging tools like blockchain reshape parts of the marketing landscape.

Her next chapter includes continuing to scale the Alliance Partner program in her corporate role, growing her franchise, and mentoring future leaders. She is both a marketer and a builder of strategies, communities, and futures.

As she puts it, “Marketing is about storytelling, but also about impact. When you get both right, that’s when the magic happens.”


This industry announcement article is for informational and educational purposes only and does not constitute financial or investment advice.